Why Design-to-Code Often Fails Without a Bridge

Why Design-to-Code Often Fails Without a Bridge

A finished design isn’t a finished product. The trap is that it just looks like one. At some point in most projects, a file gets shared. Figma, Sketch, whatever. There it is: your future app, clean and clickable. Flows make sense. The branding’s on point. Maybe...
Tech Stack Audit For Non-technical Founders

Tech Stack Audit For Non-technical Founders

If you’re reading this, it’s probably not because you’re casually curious about your tech stack. It could be, but if you are here, it’s most likely because something’s not adding up. Maybe your team is constantly jumping between five different tools to get one simple...
Vanity Metrics: The Reason Your Product Is Stuck

Vanity Metrics: The Reason Your Product Is Stuck

Across the tech industry, dashboards are filled with vanity metrics that look like progress. Upward trends, spikes in activity, weekly growth rates. There’s always something to celebrate, and some lines are going in the “right” direction. The team’s shipping. The...
Telling Your Customers NO Might Be the Best Thing for Your Product

Telling Your Customers NO Might Be the Best Thing for Your Product

There’s a particular kind of pressure that early-stage SaaS companies face. The one that whispers: “Say yes, close the deal, worry about the consequences later.” And when you are in a delicate situation, that voice can be pretty convincing. When your product is young,...
The Shrinking Dialogue in Development Teams

The Shrinking Dialogue in Development Teams

As it has always been, developers are still solving problems. But since AI entered their daily tasks, they’ve been doing them alone. That quiet shift is happening across software teams, and most companies haven’t even noticed yet. Ask yourself: when was the last time...
Why AI Feels Out of Reach for Mid-Sized Companies

Why AI Feels Out of Reach for Mid-Sized Companies

You’ve seen what AI can do. It’s automating workflows, surfacing insights, predicting customer behavior, and even writing code (careful with that). The buzz around it isn’t hype anymore, it’s starting to feel real. Tangible. Like something your company should already...