Blog
Redefining AI ROI: Speed, Culture, and Strategic Wins
Most companies measure AI in the same way they measure software upgrades. To us, that’s the wrong ROI conversation. They look for AI ROI in headcount reductions, license cost savings, or time shaved off manual tasks. While those things might show up nicely in a spreadsheet, they say very...
Developers Who Don’t Need Translation
It’s become one of those default industry assumptions. Like legacy systems or morning standups. The idea that developers can’t (or shouldn’t) be in direct contact with “the business side.” They need someone (usually a product manager or a product owner) to act as a translator. Someone to sit in...
We Need to Talk About Feature Sunsetting
How many features in your app are secretly doing nothing but still breaking things? If you’re building or managing a digital product, chances are there’s an entire graveyard hiding in your codebase. Features that were launched with excitement, pitched with confidence, maybe even requested by a...
Internal Tools as a Competitive Advantage
Let’s talk about the obsession that’s eating most tech companies alive: customer-facing features. Teams will sprint for weeks to polish a UX/UI animation that delights users for half a second. Entire roadmaps get reshuffled to add a shiny integration someone saw in a competitor’s release notes....
Why Design-to-Code Often Fails Without a Bridge
A finished design isn’t a finished product. The trap is that it just looks like one. At some point in most projects, a file gets shared. Figma, Sketch, whatever. There it is: your future app, clean and clickable. Flows make sense. The branding’s on point. Maybe there’s even a prototype. And...
Recent highlights
Tech Stack Audit For Non-technical Founders
If you’re reading this, it’s probably not because you’re casually curious about your tech stack. It could be, but if you are here, it’s most likely because something’s not adding up. Maybe your team is constantly jumping between five different tools to get one simple...
Vanity Metrics: The Reason Your Product Is Stuck
Across the tech industry, dashboards are filled with vanity metrics that look like progress. Upward trends, spikes in activity, weekly growth rates. There’s always something to celebrate, and some lines are going in the “right” direction. The team’s shipping. The...
Telling Your Customers NO Might Be the Best Thing for Your Product
There’s a particular kind of pressure that early-stage SaaS companies face. The one that whispers: “Say yes, close the deal, worry about the consequences later.” And when you are in a delicate situation, that voice can be pretty convincing. When your product is young,...
The Shrinking Dialogue in Development Teams
As it has always been, developers are still solving problems. But since AI entered their daily tasks, they’ve been doing them alone. That quiet shift is happening across software teams, and most companies haven’t even noticed yet. Ask yourself: when was the last time...
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