Blog
Internal Tools as a Competitive Advantage
Let’s talk about the obsession that’s eating most tech companies alive: customer-facing features. Teams will sprint for weeks to polish a UX/UI animation that delights users for half a second. Entire roadmaps get reshuffled to add a shiny integration someone saw in a competitor’s release notes....
Why Design-to-Code Often Fails Without a Bridge
A finished design isn’t a finished product. The trap is that it just looks like one. At some point in most projects, a file gets shared. Figma, Sketch, whatever. There it is: your future app, clean and clickable. Flows make sense. The branding’s on point. Maybe there’s even a prototype. And...
Tech Stack Audit For Non-technical Founders
If you’re reading this, it’s probably not because you’re casually curious about your tech stack. It could be, but if you are here, it’s most likely because something’s not adding up. Maybe your team is constantly jumping between five different tools to get one simple task done. Maybe your last...
Vanity Metrics: The Reason Your Product Is Stuck
Across the tech industry, dashboards are filled with vanity metrics that look like progress. Upward trends, spikes in activity, weekly growth rates. There’s always something to celebrate, and some lines are going in the “right” direction. The team’s shipping. The users are clicking. The charts are...
Telling Your Customers NO Might Be the Best Thing for Your Product
There’s a particular kind of pressure that early-stage SaaS companies face. The one that whispers: “Say yes, close the deal, worry about the consequences later.” And when you are in a delicate situation, that voice can be pretty convincing. When your product is young, your roadmap is still a work...
Recent highlights
The Shrinking Dialogue in Development Teams
As it has always been, developers are still solving problems. But since AI entered their daily tasks, they’ve been doing them alone. That quiet shift is happening across software teams, and most companies haven’t even noticed yet. Ask yourself: when was the last time...
Why AI Feels Out of Reach for Mid-Sized Companies
You’ve seen what AI can do. It’s automating workflows, surfacing insights, predicting customer behavior, and even writing code (careful with that). The buzz around it isn’t hype anymore, it’s starting to feel real. Tangible. Like something your company should already...
Don’t Let One Developer Control Your Product
Building a product usually starts with good intentions. You’ve got a clear vision, some funding (or at least enough to get started), and a list of features that need to go live fast. You don’t have a technical co-founder, you’re not planning to build a full team just...
Vibe Coding and The “Accept All” Trap
How much of the code your developers “write” do they actually understand? The way AI-assisted coding is evolving, the honest answer for many developers is probably less and less. And that should concern us. Andrej Karpathy recently put a name to this growing trend:...
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