Blog

Before you invest in building custom software, it’s worth asking a simple but critical question: Is your business ready?  You may think everyone has thought about it and answered yes, but many projects quietly go wrong because they don’t. The decision to build often comes from the right...

Most companies measure AI in the same way they measure software upgrades. To us, that’s the wrong ROI conversation. They look for AI ROI in headcount reductions, license cost savings, or time shaved off manual tasks.  While those things might show up nicely in a spreadsheet, they say very...

It’s become one of those default industry assumptions. Like legacy systems or morning standups. The idea that developers can’t (or shouldn’t) be in direct contact with “the business side.” They need someone (usually a product manager or a product owner) to act as a translator. Someone to sit in...

How many features in your app are secretly doing nothing but still breaking things? If you’re building or managing a digital product, chances are there’s an entire graveyard hiding in your codebase. Features that were launched with excitement, pitched with confidence, maybe even requested by a...

Let’s talk about the obsession that’s eating most tech companies alive: customer-facing features. Teams will sprint for weeks to polish a UX/UI animation that delights users for half a second. Entire roadmaps get reshuffled to add a shiny integration someone saw in a competitor’s release notes....