Ajito
Ajito, a high-level consulting firm composed of seasoned CTOs and CPOs and former employees from companies like Microsoft, was advising a large enterprise client (under NDA). Despite providing strategic technical guidance, Ajito faced a frustrating limitation: the implementation team—contracted from overseas— was underperforming and resistant to direction. Their client, a leading provider of consumer data solutions, was not seeing results, and Ajito’s ability to drive outcomes was being blocked by the lack of execution power.
Consulting & Fractional Leadership
Techstack
Client Overview
Ajito, a high-level consulting firm composed of seasoned CTOs and CPOs and former employees from companies like Microsoft, was advising a large enterprise client (under NDA). Despite providing strategic technical guidance, Ajito faced a frustrating limitation: the implementation team—contracted from overseas— was underperforming and resistant to direction.
Their client, a leading provider of consumer data solutions, was not seeing results, and Ajito’s ability to drive outcomes was being blocked by the lack of execution power.
The Turning Point
Ajito made a strategic decision: instead of continuing to struggle with an unresponsive offshore team, they recommended a new technical partner—CodingIT—that could offer:
- Reliable communication and daily engagement.
- High-quality engineering talent.
- Scalable support for multiple clients.
We started by assigning two senior full-stack engineers:
- A .NET/C# backend expert with Microsoft cloud experience.
- A ReactJS/TypeScript frontend engineer, also skilled in NextJS.
The onboarding wasn’t without challenges. The backend developer faced a steep learning curve due to the size and complexity of the legacy system. The client’s CTO was initially skeptical—but our hiring process gave us confidence.
We screen over 500 developers to hire one, and we knew this was a matter of time and support.
Beyond One Project: A Scalable Partnership
Success with the first client led to a broader collaboration:
- Ajito now relies on CodingIT as the go-to engineering team for nearly all the product work they advise on.
- We currently support 4 active projects across different industries
- Our Chief of Delivery has weekly syncs with Ajito’s leadership, ensuring full alignment, fast resolution of issues, and proactive planning.
- Ajito leverages not only our engineers, but also UX/UI designers, DevOps, PMs, and Functional Analysts—giving them a complete operational back-office they can scale up or down as needed.
Conclusion
Ajito’s bold move to partner with CodingIT empowered their fractional leaders to fully own the product outcomes they were advising on. With a reliable, high-performing engineering team behind them, Ajito can now deliver end-to-end results—not just advice.
This partnership exemplifies what’s possible when great strategic minds meet a dependable execution engine.
Results
- By month four, the tide turned.
- The backend engineer not only caught up but began outperforming expectations—eliminating the backlog and becoming an indispensable asset to the team.
- Our frontend expert helped guide the transition to a modern ReactJS interface, adding further speed and confidence to product delivery.
- Ajito’s advisor, Mike, who initially brought us in, quickly gained internal credibility with their client.
- His decision to involve CodingIT significantly improved project outcomes and elevated his role in the eyes of stakeholders.
