The Power of Technical SEO for Ecommerce Websites

The Power of Technical SEO for Ecommerce Websites

As an ecommerce business owner, you understand the importance of having a well-designed website that provides a seamless user experience for your customers. However, have you considered the role that technical search engine optimization (SEO) plays in ensuring your website ranks high in search engine results pages (SERPs)?

What is a Technical SEO Audit?

A technical SEO audit is the first step in improving your website’s performance and visibility. A website audit assesses various technical aspects of your website, including website structure, crawlability, mobile responsiveness, and much more.

By using the results of a website audit, technical SEO can help improve your website’s ranking in search engines and increase website traffic, ultimately leading to an increase in sales or a much better user experience.

What is Technical SEO?

So, what is technical SEO? Simply put, technical SEO is the practice of optimizing your website’s technical aspects to improve its visibility in search engine results pages.

There are several types of technical SEO, including:

  • Website structure optimization
  • Page load speed optimization
  • Mobile responsiveness optimization
  • Content optimization

A technical SEO specialist is a professional who specializes in optimizing the technical aspects of websites to improve their search engine rankings. They use a variety of technical SEO tools to analyze a website’s performance and identify areas for improvement.

Steps of Technical SEO Audit

What are the steps of a Technical SEO Audit?

So, how do you conduct technical SEO audit? There are many ways to accomplish this, but here are the steps most commonly involved:

  1. Perform a website audit: This will provide you with a comprehensive understanding of your website’s strengths and weaknesses. If using a chromium-based internet browser, you can utilize Lighthouse, Google Dev Tools, or other free software to conduct this audit for you.
  2. Optimize website structure: Ensure your website’s structure is easy to navigate and use, which helps both your customers and search engines find the information they need. The structure of a website is more than a menu, but more of a decision tree that you are guiding users and search engine crawlers through. The easier you make it one them, the more you are potentially rewarded.
  3. Improve page load speed: A slow-loading website can have a negative impact on both your customer experience and your search engine rankings. Things like image size, font, background imagery, how the website presents content, and more all need to be optimized for mobile and desktop users.
  4. Ensure mobile responsiveness: With the majority of online shopping being done on mobile devices, it’s essential to ensure your website is optimized for mobile use. Finding the right design that is flexible but still relates key details to users is key.
  5. Optimize content: The content on your website should be optimized for both search engines and your customers. Use keywords and phrases that your target audience is searching for, and ensure the content is easy to read and provides value. Remember to speak to your audience with the words they would use to have the greatest impact.

Difference between Technical SEO and On-Page SEO

Technical SEO is different from on-page SEO, which focuses on optimizing the content and information within your website. On-page SEO involves optimizing the text, images, and other content on your website, while technical SEO focuses on the technical aspects of your website, such as its structure and performance.

While they do involve similar processes and are striving for similar results, the expertise required is different. On-Page SEO can fall to the technical development of the web platform, whilst on-page SEO usually falls into the user experience and user interface or web design of a website.

Technical SEO tools are software programs that enhance your ability to analyze your website’s performance and identify areas for improvement. Whereas on-page SEO is more about what search engines and website visitors are going to see on your web platform. Thus, it’s methodologies tend to be more impacted by culture, niche, industry, or accepted conventions. Technical SEO tools can assist with website audits, keyword research, and much more. Giving the auditor data necessary to make alterations to source code, html, css, image size, and much more!

why do you need technical seo

Why do you need Technical SEO?

By improving the technical aspects of your website, you can increase your website’s visibility in search engine results pages, leading to more website traffic and ultimately, boosted sales. Afterall, if it isn’t abundantly clear yet, technical SEO is mainly speaking to crawlers, spiders, and servers to inform them of what a great resource your website is for others, improving the probability that the target website will rank higher, being seen by more people. A technically optimized ecommerce website can result in higher search engine rankings, increased website traffic, and ultimately, boosted sales if done properly.

If you would like a FREE Technical SEO Audit then contact CodingIT today!

So, don’t wait! Get started with a website audit today, and consider working with the best web developer in Austin, TX to ensure your ecommerce website is optimized for technical SEO. Your customers and your bottom line will thank you!

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