A well-researched Search Engine Optimization (SEO) strategy is what websites need to be competitive in search engines for any relevant given query. An SEO strategy is a detailed plan to improve a website’s rankings in search engines (such as Google, Bing, Brave, and more) to capture more organic traffic. All companies have different goals, different websites, target different audiences and they don’t perform in search engines in the same way. Thus, each SEO strategy has to be thought carefully to make sure that it is the perfect fit for your business.

Said a little differently, a well formulated SEO Strategy is going to consider the following:

  • Your businesses’ ideal audience with explanations of their online habits
  • A detailed explanation of the benefits users should expect from your service or products
  • How your audience uses the internet to find your competitors
  • What your competitors are doing to rank higher, get more attention, and convert more sales
  • Detailed task lists and KPIs designed to demonstrate how to achieve your desired results
  • Ongoing analysis of the campaign with suggested tweaks to improve

We believe SEO Strategy is so important, that we treat every business as a unique engagement, because it is! Just because we have experience with numerous industries, doesn’t mean your business goals are the same as our other clientele. This idea is so central to how we facilitate business-elevating results, WE DO NOT OFFER “PACKAGES” TO OUR CUSTOMERS, but instead come up with custom-tailored solutions that consider the totality of your online presence.

In our experience, and the experience of our current clients; if your current SEO service provider is just offering you services from a menu of available options, asking you to select what will “work” for your budget, they don’t actually understand your goals or business! Companies that desire to be or need to be found online for the products or services they offer, need an SEO strategy that is in sync with their marketing and business goals.

What does an SEO Strategy Involve?


SEO strategies involve everything mentioned above, but it all starts with a thorough SEO audit. The purpose of the SEO audit is to identify the strengths and weaknesses of your website and your online presence. Conducting comprehensive keyword research to find out keyword opportunities that may help your business garner more attention from search engines, performing competitor keyword research to see the top phrases your competition is ranking for, and formulating a content strategy for SEO that makes the most of your blogs and articles.

The ultimate goal of an SEO strategy session should be to construct the best resource for a desired possible, online. Meaning, our SEO experts, like good engineers, are providing a blueprint of how to successfully build an online resource that users will not just prefer, but patronize more frequently than the competition!

As you can see, there are multiple aspects to consider in an SEO strategy and the SEO professionals at Coding IT can assist you in developing the one that your company needs.

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Why Choose Coding IT For Your SEO Strategy?


The heavily-experienced professionals at Coding IT have built a solid reputation in highly-saturated market segments by thinking differently than other SEO service providers, putting the demands of the users at the fore-front. Our background in successfully conducting SEO campaigns within numerous industries, has afforded us the opportunity to gain expertise in all the different aspects of an SEO strategy. We proudly offer our SEO strategies for those who have a fantastic team, but just want guidance that other providers are unwilling to offer.

Whether you need to improve your search engine rankings, be more competitive for certain keywords, find the best audience for your website, or you desire to own the best resource in your market segment, get in touch with us and let us show you why so many have entrusted their online presence to CodingIT.



US-based Project Management and Operations with near-shore talent that are only 1 hour ahead of the Eastern Time! Stop wasting time and work with a team of professionals that can communicate in real time!


Our protocols and processes are designed to provide solutions in an efficient, timely manner. We have developed a robust system that has proven to be not only customer-centric but operates at the speed our clients demands!


Fantastic results doesn’t mean astronomical pricing at CodingIT. We believe in providing value, regardless of the size or scope of the project to achieve our client's goals.

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