KEYWORD RESEARCH
WHY IS KEYWORD RESEARCH IMPORTANT?
Do you know what words and phrases people type into a search engine to find your product or service? What words would you like them to type in order to find you online? Keyword research is the answer to both questions. It’s a process that reveals what terms people are actively searching for, the competitiveness of those keywords and guide you on how to use these terms to improve your performance in search engines.
Our experienced SEO experts can run a keyword research for your website and help you review it and understand which keywords to choose in order to:
Be more competitive in search engines
Improve your rankings
Gain more traffic
Meet your (potential) customers along the consumer journey.
When choosing the wrong keywords can be catastrophic for your business, rely on Coding IT to give you the best results.
Efficient Keyword Research Strategies
There are different keyword research strategies that we implement at Coding IT in order to find the most interesting keywords for your business. We don’t use all of them at the same time nor do we use the same strategies for all our clients, but we evaluate which keyword research strategy is the most convenient one to use depending on the characteristics of the client and why we need to come up with new keywords to target.
Are you curious about the keyword research strategies we like the most? Here they are!
- Bulk keyword research: Find as many keywords as possible and then curate the list
- Competitive Keyword Research: What keywords are your competitors targeting?
- Crowdsourcing Keywords: What are people actually talking about regarding a certain topic?
- Long-tail Keyword Research: Find keywords with a lower search volume but also a lower keyword difficulty so they’re easier to rank for
- Targeting a Specific Funnel Stage and Searcher Intent
- Using Google and Youtube Suggestions
Why Is Competitor Keyword Research Important?
Although you’ve probably been told many times in the past to mind your own business, doing so may not be the best idea in marketing terms. Knowing what your competitors are doing both online and offline gives business owners insightful information regarding new products and services they’ve launched, their most recent advertising campaigns, changes in their management staff, and so on. That said, running a competitor keyword research is a SEO strategy tool that allows you to:
- Discover any relevant keyword that your competitors are targeting but you’re not
- Catch a glimpse of their content strategy
- Discover keywords they are underperforming for which you can do better
- Find out how your rankings compare in relation to the most important keywords in your niche
- Discover keyword opportunities
Competitive keyword research is an interesting way to gain a deeper understanding of your market. At Coding IT, it’s one of our favorite keyword research strategies and one we usually recommend our clients to follow. If minding your own business is something you don’t want to do any longer at least as marketing is concerned, contact us today and let us help you discover the most interesting keywords your business could be targeting.
OUR PROCESS
US-based Project Management and Operations with near-shore talent that are only 1 hour ahead of the Eastern Time! Stop wasting time and work with a team of professionals that can communicate in real time!
Our protocols and processes are designed to provide solutions in an efficient, timely manner. We have developed a robust system that has proven to be not only customer-centric but operates at the speed our clients demands!
Fantastic results doesn’t mean astronomical pricing at CodingIT. We believe in providing value, regardless of the size or scope of the project to achieve our client's goals.
Check Out More Services
Artificial
Intelligence
Weaponize your data with CodingIT's AI solutions: From implementing systems to crafting custom apps and consulting services, we redefine success through technology.
Custom
Software
Development
Tackle any operational obstacle with custom software applications that improve productivity, efficiency, and your bottom line. Stop trying to make the latest Software as a Service solution work for your business and invest in a solution from CIT that actually makes your business run better.
Custom
Web
Development
Responsive, Engaging Web Design is paramount. You don't get a second chance to make a first impression, so why not trust a team of industry-leading experts to build your next website? At CIT, we specialize in providing your audience an ideal platform that converts viewers into customers.
Mobile Application Development
From ideation to execution, our dedicated team of engineers & development professionals deliver dynamic designs, UX/UI expertise, and unparalleled attention to detail for those seeking a trusted resource in Mobile App Development.
Search
Engine
Optimization
CIT offers SEO services for your website to help you overcome the obstacles set forth in the modern, digital world. Through our decades of combined experience, we have the ability to increase your organic positioning, improve your Click-Through-Rate (CTR), and encourage users to convert into customers of your business.
Logo
&
Branding
Whether you need to refresh your current logo or you want an all-new look, CIT takes the time to understand you and your customers to bring your brand to life at every touchpoint.
Let’s work together
@ 2023 Codingit - Austin, TX - All rights reserved.
Address: 710 Arrow Point Dr unit 30, Cedar Park, TX 78613
Phone: (512) 920-2532
