Do you know what words and phrases people type into a search engine to find your product or service? What words would you like them to type in order to find you online? Keyword research is the answer to both questions. It’s a process that reveals what terms people are actively searching for, the competitiveness of those keywords and guide you on how to use these terms to improve your performance in search engines.

Our experienced SEO experts can run a keyword research for your website and help you review it and understand which keywords to choose in order to:

Be more competitive in search engines


Improve your rankings

Gain more traffic

Meet your (potential) customers along the consumer journey.

When choosing the wrong keywords can be catastrophic for your business, rely on Coding IT to give you the best results.

Efficient Keyword Research Strategies


There are different keyword research strategies that we implement at Coding IT in order to find the most interesting keywords for your business. We don’t use all of them at the same time nor do we use the same strategies for all our clients, but we evaluate which keyword research strategy is the most convenient one to use depending on the characteristics of the client and why we need to come up with new keywords to target.


Are you curious about the keyword research strategies we like the most? Here they are!


  • Bulk keyword research: Find as many keywords as possible and then curate the list 
  • Competitive Keyword Research: What keywords are your competitors targeting?
  • Crowdsourcing Keywords: What are people actually talking about regarding a certain topic?
  • Long-tail Keyword Research: Find keywords with a lower search volume but also a lower keyword difficulty so they’re easier to rank for
  • Targeting a Specific Funnel Stage and Searcher Intent
  • Using Google and Youtube Suggestions

Why Is Competitor Keyword Research Important?


Although you’ve probably been told many times in the past to mind your own business, doing so may not be the best idea in marketing terms. Knowing what your competitors are doing both online and offline gives business owners insightful information regarding new products and services they’ve launched, their most recent advertising campaigns, changes in their management staff, and so on. That said, running a  competitor keyword research is a SEO strategy tool that allows you to:

  • Discover any relevant keyword that your competitors are targeting but you’re not
  • Catch a glimpse of their content strategy
  • Discover keywords they are underperforming for which you can do better
  • Find out how your rankings compare in relation to the most important keywords in your niche
  • Discover keyword opportunities

Competitive keyword research is an interesting way to gain a deeper understanding of your market. At Coding IT, it’s one of our favorite keyword research strategies and one we usually recommend our clients to follow. If minding your own business is something you don’t want to do any longer at least as marketing is concerned, contact us today and let us help you discover the most interesting keywords your business could be targeting.

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