After working hard on your company’s logo design and brand messaging you need a brand style guide to document all that valuable information and ensure that, as years go by and your business grows, your logo doesn’t change and your brand message stays consistent.
Our logo and branding professionals can provide you with a brand style guide. This document references tone, grammar, logo usage, colors, visuals, word usage, point of view and more that represent your brand and business and ensure that your (potential) customers enjoy a consistent experience with your company every time they interact with your products or services.
What Should a Brand Style Guide Include?
At Coding IT we’re convinced that brand style guides should include 6 crucial elements:
- Brand story
- Color palette
- Image guidelines
- Tone of voice
Why do you need a brand style guide?
A brand style guide makes it simpler to create consistent, on-brand content and helps advertisers, content writers and copywriters make sure that your audience receives a consistent message every time they interact with your brand.
Companies need a brand style guide to use as a reference so that, as they grow, their identity remains consistent and customers have always a great experience.
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