If you’re running a cannabis business, you know that online visibility is key to success. That’s where CBD SEO comes in. By optimizing your website and online content for search engines, you can improve your visibility and attract more customers to your site. In this article, we’ll explore the ins and outs of CBD and Cannabis SEO and offer tips for boosting your online presence.
- What is the meaning of SEO?
- How do you do SEO in the CBD space?
- What are good Cannabis SEO results?
- How much does Cannabis SEO cost?
What is the meaning of SEO?
SEO stands for Search Engine Optimization, which is the practice of optimizing your website and online content to improve its visibility, increase ranking on search engine results pages, improve the amount of new website visitors, and most importantly, increase revenue via more transactions.
Some of the often misunderstood aspects of SEO is the targeting of specific keywords and building high-quality backlinks. In case you were unaware, the online world has undergone a large shift over the last several years. You can no longer simply create a few blogs mentioning a subject and collecting backlinks, you must be a better resource that your online competitors to obtain the lion’s share of the traffic.
To improve your chances of being found by potential customers when they search for businesses like yours, you must address your desired audience with new and engaging subjects that further their understanding of your space, what your business represents, and why the audience should care!
How do you do SEO in the CBD space?
Doing SEO in the CBD space requires a specialized approach due to the unique challenges and regulations in the cannabis industry. For example, many advertising platforms such as Google Ads and Facebook Ads have strict policies against advertising cannabis-related products. However, there have been recent shifts in their attitudes about Cannabis (we believe for the better), these changes are not wide-reaching and require a skilled hand to navigate.
The good news is there are still a number of effective strategies you can use to improve your CBD SEO results yourself! Some of these tasks include:
- Conducting thorough keyword research to identify the terms your target audience is using to find businesses like yours.
- Building high-quality backlinks from other reputable cannabis companies, industry influencers, and bloggers.
- Creating high-quality, informative content that appeals to your target audience and showcases the benefits of your products.
- Optimizing your website’s structure and design to make it easy for search engines to crawl and index your pages.
So, this begs the question; what can you do to improve your own CBD SEO? The answer may be surprising to some, but you should start by conducting keyword research to identify the search terms that your target audience is using to find businesses like yours. Afterall, in order to be found online, you have to speak the same language as your desired visitors.
Once you have a list of keywords, use them to strategically add content to your website copy, blog posts, and social media content. We want to engage and educate our desired audience in a manner that they can relate to. Be sure to avoid keyword stuffing, as this can actually hurt your SEO and turn off potential customers.
Another key factor in CBD SEO is backlinks. Backlinks are links from other websites that point to your site, and they signal to search engines that your site is trustworthy and authoritative. To build backlinks, reach out to other cannabis companies, bloggers, and industry experts and ask if they’d be willing to link to your site in exchange for a link back to theirs.
Finally, don’t forget about the importance of content. Creating high-quality, informative content that appeals to your target audience can help attract more visitors to your site and keep them engaged. Consider starting a blog, creating how-to videos, or offering educational resources on the benefits of CBD.
What are good Cannabis SEO results?
Good Cannabis SEO results vary depending on a number of factors, including your business goals, target audience, and competition in the cannabis space. Generally speaking, good SEO results might include an increase in website traffic, higher search engine rankings for targeted keywords, and most importantly, increased sales volume from organic traffic.
Whilst monetization of traffic is a wonderful thought and the reason to start an online business to begin with, the greater benefit to a successful Cannabis SEO campaign is brand awareness and credibility within the industry. By becoming a valued resource to your desired audience and industry, you gain a lot more than sales volume; you gain their trust! Consumer and Industry Trust are difficult to obtain, but when you do, the results become compounded.
How much does Cannabis SEO cost?
The cost of Cannabis SEO can vary widely depending on the specific strategies you choose, the level of competition in your space, and the expertise of the Cannabis SEO service provider you work with. Generally speaking, you can expect to pay anywhere from a few hundred to a few thousand dollars per month for ongoing SEO services. It’s important to do your research and choose a reputable Cannabis SEO company that has experience working in the cannabis industry and can provide a clear plan and pricing structure for their services.
Some helpful questions to ask your SEO provider are:
- How many Cannabis clients are you working with?
- Are they self-performing or relying on contractors outside of your company?
- Who has final approval on the content and direction?
- What are the results they have acquired for others in the Cannabis Space?
- Can you call their references?
The sad truth is that by trusting the wrong partner, you are potentially getting little to no results for the efforts. Trusting companies that “specialize” in 1 industry means that they are providing so much similar content, backlinking, and other ancillary services that their entire client roster gets stuck with mediocre results. Great if you are on the bottom tier and get raised up, but horrible if you are already preforming well and get drug-back down.
In conclusion, if you want to succeed in the cannabis industry, CBD SEO is a must. By partnering with cannabis SEO experts and following the tips outlined in this article, you can improve your online visibility and attract more customers to your site. So, what are you waiting for? Start optimizing your site for search engines today and watch your business grow!