Blog

What Is Technical SEO?
Jan 31, 2023
For those looking for a definition, Technical SEO is a term used to describe improvements (also referred to as optimization) to a target website that are focused on what software (ie. algorithms, spiders, etc) sees when it crawls, indexes, or assigns credibility in determining the “value” of the...

3 Questions Users Need Answered on Your Home Page
Jan 31, 2023
Believe it or not, the home page of your website will not only be a visitor’s first impression, but could be the only impression. For most website visitors, the only page they will ever see is going to be the home page. Why is it the only page many users will see? Most business home pages contain...

Customer Recidivism: Making Customers into Life Long Fans
Jan 11, 2023
We know, Customer Acquisition is forever in the forefront of your mind. In order to grow, getting new customers to experience your products or service is vital. However, what if we told you that there are other methods to grow your revenue? Would you be willing to suspend disbelief and see how...

Disadvantages of Software as a Service
Jan 10, 2023
It is no secret that companies have tough decisions to make when it comes to choosing what software will fit their needs. Software as as Service (SaaS) has become the go-to option for companies of all sizes for good reason; affordability, support, ongoing updates, and hype have all played their...

Major Benefits of Marketing Automation
Jan 2, 2023
For years, marketing automation was reserved for those with big budgets and large corporations, those days are over. Marketing Automation has availed itself to just about every website that is looking to attract new customers, win back lost customers, keep visitors engaged, get reviews, share...
Recent highlights
Technical Guidance for Non-technical Founders
Sep 27, 2024
Being a non-technical founder in the tech world can feel like stepping into a jungle without a map. You’ve got the vision, the business knowledge, and the drive, but when it comes to making technical decisions, things can get misty fast. And while you don’t need to...
Unlock Faster Time to Market Using Agile Development Practices
Sep 20, 2024
CTOs have a tough job when it comes to delivering high-quality products quickly. It’s a delicate balancing act. On one hand, you’ve got complex development cycles to manage, and on the other, you need to keep everything aligned with rapidly changing market...
Software Maintenance vs Development: Finding the Sweet Spot
Sep 13, 2024
CTOs from early-stage startups often ask us how to balance the drive for new features with the need to maintain and improve the existing product. The truth is you can't afford to choose one path over the other. The real challenge is finding a balance that fits the...
How to Build a Software Development Team
Sep 6, 2024
Building a software development team is like piecing together a complex puzzle where every piece needs to fit just right. Not only do we need to find talented developers; but we also have to bring together a mix of skills and personalities that can turn an idea into...
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