Blog

We Need to Talk About Feature Sunsetting
May 29, 2025
How many features in your app are secretly doing nothing but still breaking things? If you’re building or managing a digital product, chances are there’s an entire graveyard hiding in your codebase. Features that were launched with excitement, pitched with confidence, maybe even requested by a...

Internal Tools as a Competitive Advantage
May 23, 2025
Let’s talk about the obsession that’s eating most tech companies alive: customer-facing features. Teams will sprint for weeks to polish a UX/UI animation that delights users for half a second. Entire roadmaps get reshuffled to add a shiny integration someone saw in a competitor’s release notes....

Why Design-to-Code Often Fails Without a Bridge
May 16, 2025
A finished design isn’t a finished product. The trap is that it just looks like one. At some point in most projects, a file gets shared. Figma, Sketch, whatever. There it is: your future app, clean and clickable. Flows make sense. The branding’s on point. Maybe there’s even a prototype. And...

Tech Stack Audit For Non-technical Founders
May 9, 2025
If you’re reading this, it’s probably not because you’re casually curious about your tech stack. It could be, but if you are here, it’s most likely because something’s not adding up. Maybe your team is constantly jumping between five different tools to get one simple task done. Maybe your last...

Vanity Metrics: The Reason Your Product Is Stuck
Apr 25, 2025
Across the tech industry, dashboards are filled with vanity metrics that look like progress. Upward trends, spikes in activity, weekly growth rates. There’s always something to celebrate, and some lines are going in the “right” direction. The team’s shipping. The users are clicking. The charts are...
Recent highlights
Internal Tools as a Competitive Advantage
May 23, 2025
Let’s talk about the obsession that’s eating most tech companies alive: customer-facing features. Teams will sprint for weeks to polish a UX/UI animation that delights users for half a second. Entire roadmaps get reshuffled to add a shiny integration someone saw in a...
Why Design-to-Code Often Fails Without a Bridge
May 16, 2025
A finished design isn’t a finished product. The trap is that it just looks like one. At some point in most projects, a file gets shared. Figma, Sketch, whatever. There it is: your future app, clean and clickable. Flows make sense. The branding’s on point. Maybe...
Tech Stack Audit For Non-technical Founders
May 9, 2025
If you’re reading this, it’s probably not because you’re casually curious about your tech stack. It could be, but if you are here, it’s most likely because something’s not adding up. Maybe your team is constantly jumping between five different tools to get one simple...
Vanity Metrics: The Reason Your Product Is Stuck
Apr 25, 2025
Across the tech industry, dashboards are filled with vanity metrics that look like progress. Upward trends, spikes in activity, weekly growth rates. There’s always something to celebrate, and some lines are going in the “right” direction. The team’s shipping. The...
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