Blog
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The Indispensable Edge: Custom Web Development for Consumer-Facing Businesses in 2024
Jan 23, 2024
Imagine this: You walk into a bustling coffee shop, drawn in by the inviting aroma and warm glow emanating from within. The barista greets you with a smile, recognizing you by name and your usual order. As you sip your perfectly brewed latte, you browse the shop's online store, seamlessly adding a...
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Building Your Next SaaS Unicorn: Unveiling the Magic of Custom Software Development
Jan 17, 2024
The siren song of the software-as-a-service (SaaS) business has never been more captivating than it is today. The potential promise of untold millions in revenue, the global branding opportunities, the infamy, and more are pushing more and more entrepreneurs into SaaS-like entities. Millions of us...
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Conquering Your Local Neighborhood: Some Thoughts on Local SEO
Jan 11, 2024
Remember that dusty phone book your Grandma used? Yeah, those days are gone. Today, when locals need anything from a plumber to a pastry chef, they whip out their phones and simply trust Google with queries like: "Best [service] near me!" And if your business doesn't appear in that magic bubble of...
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Demystifying Custom Software Development: A Guide for Businesses Seeking Tailored Solutions
Dec 11, 2023
In today's ever-evolving digital landscape, businesses of all sizes are realizing the potential of custom software development. Unlike off-the-shelf solutions that force you to adapt to their limitations, custom software is designed specifically for your unique needs and goals, offering...
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User Experience: The Unsung Hero of SEO
Dec 6, 2023
In the ever-evolving world of search engine optimization (SEO), it's easy to get caught up in the technicalities and intricacies of keyword optimization, link building, and algorithm updates. However, amidst this focus on technical prowess, we often overlook a crucial element that has a direct and...
Recent highlights
Why is it Important to Protect Intellectual Property
Oct 28, 2024
Your Intellectual Property (IP) is the heart and soul of your business. Whether it’s the innovative software you’re building, a game-changing app, or even a clever algorithm that powers your solution, your IP is what sets you apart from the competition. With the...
How to Validate a Product Idea
Oct 21, 2024
As a non-technical founder, coming up with a product idea is a very exciting experience, but figuring out whether that idea is worth pursuing can be daunting. You’re probably wondering if it’s worth chasing it or if you’re about to spend the next few months (or...
Hiring a Fractional CTO: Freelance vs Referral
Oct 15, 2024
It’s no secret that the IT world has been in a state of instability lately. You’ve probably heard how big layoffs across the industry have caused a lot of highly experienced tech professionals to reconsider the traditional 9-to-5 grind. Instead of locking themselves...
How to Hire a CTO: A Friendly Guide for Non-Technical Founders
Oct 4, 2024
So, you’ve built your company, and things are rolling along nicely. But now you’re at that stage where the tech side needs to level up. You are now facing the fortunate challenge of having to hire a Chief Technology Officer (CTO) who can connect your business goals...
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