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Conquering Your Local Neighborhood: Some Thoughts on Local SEO

Conquering Your Local Neighborhood: Some Thoughts on Local SEO

Remember that dusty phone book your Grandma used? Yeah, those days are gone. Today, when locals need anything from a plumber to a pastry chef, they whip out their phones and simply trust Google with queries like: "Best [service] near me!" And if your business doesn't appear in that magic bubble of...

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User Experience: The Unsung Hero of SEO

User Experience: The Unsung Hero of SEO

In the ever-evolving world of search engine optimization (SEO), it's easy to get caught up in the technicalities and intricacies of keyword optimization, link building, and algorithm updates. However, amidst this focus on technical prowess, we often overlook a crucial element that has a direct and...

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Recent highlights

Why is it Important to Protect Intellectual Property

Your Intellectual Property (IP) is the heart and soul of your business. Whether it’s the innovative software you’re building, a game-changing app, or even a clever algorithm that powers your solution, your IP is what sets you apart from the competition.  With the...

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How to Validate a Product Idea

As a non-technical founder, coming up with a product idea is a very exciting experience, but figuring out whether that idea is worth pursuing can be daunting. You’re probably wondering if it’s worth chasing it or if you’re about to spend the next few months (or...

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Hiring a Fractional CTO: Freelance vs Referral

It’s no secret that the IT world has been in a state of instability lately. You’ve probably heard how big layoffs across the industry have caused a lot of highly experienced tech professionals to reconsider the traditional 9-to-5 grind. Instead of locking themselves...

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How to Hire a CTO: A Friendly Guide for Non-Technical Founders

So, you’ve built your company, and things are rolling along nicely. But now you’re at that stage where the tech side needs to level up. You are now facing the fortunate challenge of having to hire a Chief Technology Officer (CTO) who can connect your business goals...

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