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Internal Tools as a Competitive Advantage

Internal Tools as a Competitive Advantage

Let’s talk about the obsession that’s eating most tech companies alive: customer-facing features. Teams will sprint for weeks to polish a UX/UI animation that delights users for half a second. Entire roadmaps get reshuffled to add a shiny integration someone saw in a competitor’s release notes....

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Why Design-to-Code Often Fails Without a Bridge

Why Design-to-Code Often Fails Without a Bridge

A finished design isn’t a finished product. The trap is that it just looks like one. At some point in most projects, a file gets shared. Figma, Sketch, whatever. There it is: your future app, clean and clickable. Flows make sense. The branding’s on point. Maybe there’s even a prototype. And...

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Tech Stack Audit For Non-technical Founders

Tech Stack Audit For Non-technical Founders

If you’re reading this, it’s probably not because you’re casually curious about your tech stack. It could be, but if you are here, it’s most likely because something’s not adding up. Maybe your team is constantly jumping between five different tools to get one simple task done. Maybe your last...

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Vanity Metrics: The Reason Your Product Is Stuck

Vanity Metrics: The Reason Your Product Is Stuck

Across the tech industry, dashboards are filled with vanity metrics that look like progress. Upward trends, spikes in activity, weekly growth rates. There’s always something to celebrate, and some lines are going in the “right” direction. The team’s shipping. The users are clicking. The charts are...

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Telling Your Customers NO Might Be the Best Thing for Your Product

Telling Your Customers NO Might Be the Best Thing for Your Product

There’s a particular kind of pressure that early-stage SaaS companies face. The one that whispers: “Say yes, close the deal, worry about the consequences later.” And when you are in a delicate situation, that voice can be pretty convincing. When your product is young, your roadmap is still a work...

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Recent highlights

Why Design-to-Code Often Fails Without a Bridge

A finished design isn’t a finished product. The trap is that it just looks like one. At some point in most projects, a file gets shared. Figma, Sketch, whatever. There it is: your future app, clean and clickable. Flows make sense. The branding’s on point. Maybe...

read more

Tech Stack Audit For Non-technical Founders

If you’re reading this, it’s probably not because you’re casually curious about your tech stack. It could be, but if you are here, it’s most likely because something’s not adding up. Maybe your team is constantly jumping between five different tools to get one simple...

read more

Vanity Metrics: The Reason Your Product Is Stuck

Across the tech industry, dashboards are filled with vanity metrics that look like progress. Upward trends, spikes in activity, weekly growth rates. There’s always something to celebrate, and some lines are going in the “right” direction. The team’s shipping. The...

read more

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